Khloé Kardashian Fragrances Expands Into Sephora

Khloé Kardashian is set to expand her rapidly growing fragrance empire with an official launch at Sephora. 

In partnership with Luxe Brands, this major retail expansion brings Khloé’s luxurious scent portfolio — XO Khloé, Almost Always, and the newly debuted XO Blue — to Sephora customers across the United States and Canada.

Khloé Kardashian comments:

“Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community. Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story.”

This North American debut with Sephora serves as a strategic springboard for rapid international scaling, establishing a blueprint to seamlessly extend the fragrance portfolio into the world’s most dynamic beauty hubs—including Mexico, Brazil, India, and key markets across Asia. 

By leveraging Sephora’s elevated retail framework and high-visibility media presence across the US and Canada to validate consumer demand, Luxe Brands and Khloé Kardashian are positioned to capitalize on rising global appetite for prestige fragrances.

Noreen Dodge, Chief Marketing and Strategy Officer for LUXE Brands, comments:

“The Sephora expansion for Khloe’s fragrance portfolio will be supported with a comprehensive 360-degree media campaign across key consumer touchpoints—from paid social and digital to out-of-home and strategic media partnerships.”

The campaign will also leverage high-impact entertainment adjacencies, including video placements surrounding the new season of Hulu’s The Kardashians, reinforcing that Khloé’s fragrances are now available at Sephora while driving awareness, discovery, and engagement at scale.

The brand will be featured in 1,300 Sephora US and Sephora Kohl’s doors across the US and will serve as the exclusive retailer for Khloé Kardashian Fragrances in the Canadian market.